Atida Pure supports you to achieve your health goals through our personalised and flexible program. Our high-quality nutritional products, expert consultations, and precise measurements are always backed by science.
The future of health is personal
Atida is here to help you find what works for you; what you need to feel healthier and stronger from the inside out.
Who we are
We want to help you take an active role in reaching your best self
We believe in a future where your journey towards improved health and wellbeing becomes a trusted and truly personal experience.
Our mission is to help you make better decisions about your health. From proactive to curative, no matter your goals, we will offer an experience that will always revolve around you.
15m +Orders to date
4m +Active customers
16 Years of experience
9 Countries where we operate
We place diligence, integrity and responsibility at the forefront of our mission
Empathic, healthy and well
We care for all our people - from our customers to our employees, their families, and the community that surrounds us
Humble and honest
We don’t like to boast, rather, we let our actions and results speak for themselves
Curious and courageous owners
We are hungry for knowledge, not afraid to act quickly on what we've learned
We care about the health of the world around us and are committed to bettering the communities we serve
We don’t forget to have a little fun along the way
What we do
Helping people make better decisions about their health
Our ambition is to move wellbeing from a strictly curative and reactive approach to one that is proactive and incorporates prevention. We are creating personalised solutions that you can trust.
Atida is your friendly neighbourhood pharmacist (but on the internet). It is the modern pharmacy that truly cares and will be there to help you find what you need from prevention to cure.
Our team is passionate about combining technology and science to help you reach your health goals.
Chief Executive Officer
Chief Financial Officer
Chief Technology Officer
Joost van Hilten
Chief Product Officer
MD Southern Europe
Chief Marketing Officer
Chief Operating Officer
MD Northern Europe
We are backed by science and decades of pharmacy experience
The leading online pharmacies are paving the way to transform the landscape of health and wellbeing across Europe.
Aponeo is founded in Berlin
Mifarma is founded in Spain
PharmaHera joins the Atida family, supporting the Aponeo business
Mifarma launches in Portugal and France, with Italy following shortly after
Julie Szudarek joins as CEO of Atida
Mifarma becomes part of the Atida family
The Atida brand officially launches with Atida Pure