All about Atida

Our mission is to provide you with a trusted destination to support your health and well-being needs. From expert advice and inspiration to products that complement and support your journey, we're pioneering an ecosystem designed to assist you in feeling your best.

Our history

Our leadership

We’re building the future of health and well-being. One that’s conveniently digital, yet more human than ever.

picture of a man smiling
Hugo van Santen

Group CEO

Hugues Pitre
Hugues Pitre

CEO Southern Europe (FRITES)

AJ Simpson
AJ Simpson

CEO Northern Europe (DANL)

Joost van Hilten
Joost van Hilten

Chief Product and Technology officer

Sanne van Erp
Philipp Storb

Chief Business Officer and Director Business Development

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Our brands include everything from pharmacy services to nutritional necessities.
More about Atida brands