Atida | Meet our leaders and find out about Atida's history

Our mission is to provide you with a trusted destination to support your health and well-being needs. From expert advice and inspiration to products that complement and support your journey, we're pioneering an ecosystem designed to assist you in feeling your best.

Our history

2006

Picture of landscape of the city of Berlin

Aponeo is founded in Berlin

With the Aponeo digital pharmacy, something very special has begun.

2011

Mifarma is founded in Spain

Another cutting-edge pharmacy opens its digital doors.

2016

Picture of a person in front of a laptop holding a phone

PharmaHera joins the Atida group

PharmaHera supports and provides services - such as marketing and operations - to online pharmacies including Aponeo.

2018

Mifarma expands

Spain’s favourite digital parapharmacy comes to Portugal, France and Italy.

2019

Julie Szudarek becomes CEO

Welcome, Julie!

2019

Person in front of a laptop holding a phone

Mifarma joins the Atida group

With Mifarma, Atida is now represented in Spain, Portugal, France and Italy.

2020

New brand has arrived

The Atida brand officially launches and is starting to build its presence in the Netherlands, growing at rapid speeds.

2020

Supplements your way

A personalised supplement subscription service, Atida Pure, launches in the Netherlands and Germany, with Spain following soon after.

2021

Welcome to the family!

Atida expands further by welcoming SantéDiscount, eFarma and DosFarma to the Atida family, strengthening its foothold in France, Italy and Spain.

2022

Bom día y Hola et Bonjour

Atida.pt officially launches in Portugal, followed shortly by the launch of Atida.es where Mifarma becomes Atida | Mifarma. Meanwhile, in France atida.fr launches and Santédiscount becomes Atida | Santédiscount.